Maplin transforms from a primarily brick-and-mortar retailer to a fully digital ecommerce brand with Signifyd Commerce Protection.
UK-based consumer electronics retailer Maplin has transformed itself from a primarily brick-and-mortar retailer to a fully digital ecommerce brand. Maplin automates their commerce protection with Signifyd so they can focus on building the curated experiences that keep their customers coming back for more.
Pivoting to a 100% direct to consumer model allowed Maplin to operate at lower margins and serve a wider base of customers. However, with little more than their payment gateway as a protective blocker, it also opened up their business to a level of fraud that they had never before encountered.
With Signifyd by their side, Maplin has increased revenue by 400% in the last year. Previous large orders that would have been stuck in manual review or doomed to rejection are streamlined through to fulfillment thanks to Signifyd’s network insights and financial guarantee.
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