Learn more about how the current economic situation alters shoppers’ habits in the UK and how marketers can adapt to these evolving preferences.
UK consumers are changing their shopping habits to cope with rising food and drinks prices. Their priorities and preferences are being altered by the decrease in their purchasing power due to inflation and rising interest rates, generating a situation of economic suffocation among consumers.
In this study we analyze UK consumer behavior in different categories. These insights are very valuable for brands and their marketing strategies.
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